Become a Fashion Boss: Create the Fashion Business and Life of Your Dreams
ABOUT US
My Personal Story:
"From Debt to Triumph: My Journey in the Fashion Business"
Hello and nice to meet you!
I'm excited to open up and share my personal journey in the fashion business, specifically my experience of running Maiden-Art, a jewelry brand, for over a decade.
My hope is that my story resonates with you and serves as inspiration, proving that it's entirely possible to start and grow a fashion business from the ground up, armed with the right strategies.
When I began my fashion venture, trade shows were the
go-to platform for showcasing collections.
However, these shows came at a steep cost—ranging from $5K to $10K per event.
The process involved applying months in advance, securing a space by paying at least 50% upfront, and shouldering additional expenses for accommodation and travel.
It sounds almost surreal now, but at the time, there were no social media, Facebook, or e-commerce platforms to leverage for visibility. Trade shows were the lifeline for emerging brands to be noticed by both the press and retailers.
Unfortunately, my initial investments didn't yield the expected returns.
I ended up incurring a substantial debt of $50K, a humbling setback that turned out to be a monumental lesson.
In a last-minute scramble to salvage a trade show appearance, I had to pivot from showcasing clothing to presenting handmade jewelry—giving rise to Maiden-Art.
Cut to the chase: I lost $50K from trade shows, showroom expenses, and sample production.
But here's the silver lining—I turned it around the following year, achieving a net profit of $35K and clearing my entire debt.
Here's how I made the transformation:
1)Invested in Myself:
Expanded my knowledge in marketing and sales through online courses.
Shifted my mindset and surrounded myself with inspiring figures. ( I was one of Marie Forleo B-School Students)
2)Understood My Customers:
Deepened my understanding of customers' problems and needs.
Tailored my products to provide maximum value and benefits.
3) Built an Email List & Sales Funnels:
Focused on online efforts while not neglecting the offline world.
Actively grew my email list by offering value in exchange for engagement.
(I have been obsessed everyday to provide value to my dream customers, to build an engaged email list and to create sales funnels for my business. I became a super fan of Russel Brunson Funnels Secrets)
The key takeaway: Don't give up on your fashion business.
Stay focused on your customers' needs, provide value, build genuine relationships, and prioritize growing your email list every day.
Your email list is your powerful connection with your audience, ensuring stability even in the ever-changing landscape of social media.
Remember, your journey may have setbacks, but each challenge is an opportunity to learn, grow, and ultimately triumph.
Wishing you resilience, growth, and success in your fashion business journey!
xo,
Maristella
Today:
Maristella Colombo is the CEO of Ebooks4Fashion.com , Maiden-Art.com, and MaidenArt Holiday Apartment a Bed and Breakfast in Italy, three innovative companies in the fashion industry and hospitality.
With a passion for fashion and a wealth of experience in the field, Maristella has built her career on the principles of creativity, innovation, and sustainability.
As the founder and CEO of Ebooks4Fashion.com, she is dedicated to providing quality educational resources for aspiring fashion designers, entrepreneurs, and professionals.
Through her platform, Maristella offers a range
of e-books, courses, and other resources that cover a variety of topics, including fashion design, fashion marketing, fashion business and more.
Her mission is to empower individuals with the knowledge and skills they need to succeed in the competitive fashion industry.
In addition to Ebooks4Fashion.com, Maristella is also the CEO of Maiden-Art.com, a high-end jewelry and accessories brand. With a focus on sustainability, Maiden-Art.com offers a range of handmade and limited-edition pieces that are both stylish and eco-friendly. The brand has gained a loyal following of fashion-forward individuals who appreciate the unique designs and commitment to ethical fashion.
As a thought leader in the fashion industry, Maristella is committed to sharing her knowledge and expertise with others. She is a frequent speaker and contributor to industry events and publications, and has been featured in Vogue Italia, WWD, Glamour, Dazed & Confused, Harper's Bazar and other leading fashion media outlets.
Maristella is a dynamic and influential leader in the fashion industry. Through her work with Ebooks4Fashion.com and Maiden-Art.com, she is making a positive impact on the industry by promoting education, sustainability, and innovation.
Overall, Maristella is far more than just a multi-passionate fashion entrepreneur. With an unwavering dedication to her roles as a mother and a family enthusiast, she embodies the essence of love, support, and togetherness. Alongside her thriving career, Maristella cherishes every moment spent with her loved ones, making her family a top priority in her life.
In addition to her commitments as a parent, Maristella is a staunch advocate for wellness, believing in the transformative power of taking care of oneself both mentally and physically. She understands the importance of balance and leads by example, actively incorporating wellness practices into her daily routine. From exercise and sports to nourishing her body with wholesome foods, Maristella embraces a holistic approach to well-being.
You can also check her Instagram profile @wellness4success
Maristella's wanderlust spirit fuels her passion for travel. Exploring new cultures, immersing herself in diverse experiences, and seeking inspiration from different corners of the world are integral parts of her journey. Whether it's strolling through vibrant street markets, marveling at architectural wonders, or indulging in local delicacies, Maristella embraces the joy of discovery that travel offers.
As an avid art enthusiast, Maristella finds solace and inspiration in the beauty of artistic expressions. From visiting renowned museums and galleries to supporting local artists, she believes in the transformative power of art to ignite imagination, evoke emotions, and spark meaningful conversations.
Through her endeavors in the fashion industry, Maristella brings together her diverse passions, infusing her creations with love, style, and a touch of her own unique perspective. Her commitment to quality craftsmanship, attention to detail, and a deep understanding of the ever-evolving fashion landscape have garnered her respect and admiration among her peers.
Maristella Colombo embodies a life filled with purpose, fueled by her unwavering dedication to family, wellness, sports, travel, and arts. Her journey as a multi-faceted individual, driven by passion and a thirst for knowledge, is an inspiration to all those seeking to embrace their true selves and live a life that encompasses their myriad interests and passions.
Explore the captivating world of Maristella and experience the beauty, creativity, and joy she brings to the realms of fashion, family, wellness, sports, travel, and arts at ebooks4afshion.com
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Ebooks4Fashion.com is a website and online school that helps fashion businesses sell their products and services online and offline. We make no claims or representation that by using Ebooks4fashion products you will earn money or make your money back. Testimonials shown are real experiences from paying students of Ebooks4fashion.com. Their business’s results are not typical, and your business’s experience will vary based upon the effort and education of your business’s employees and management, the business model that is implemented, and market forces beyond anyone’s control.California residents can obtain information about the categories of personal information collected, and the business purposes for which the information is collected, by clicking here.